ATEEZ entered coachella
Composed entirely of Korean members, ATEEZ is currently making their mark on the global stage. Emerging from a small to medium-sized agency, They have been dubbed a ‘miracle’ for achieving such notable success, particularly abroad. While their domestic recognition may not have been as high initially, the group’s unique charm has been garnering increasing attention in their home country as well.
In a historic moment for K-pop boy groups, ATEEZ performed at the renowned ‘Coachella Valley Music and Arts Festival’ (hereafter referred to as Coachella) on the 12th and 19th (local time), becoming the first of their kind to do so. Their performance was met with high praise, with Billboard in the United States featuring their show as one of the ‘best moments of the first day of Coachella.’ Billboard specifically highlighted the “perfect choreography that harmonized with their 10-song setlist.” Further acclaim came from the LA Times, which predicted that “ATEEZ could someday be the headliner of Coachella.”
Prior to their Coachella performance, ATEEZ had already made a significant impact on the global music scene with their second full-length album ‘THE WORLD EP FIN : WILL.’ This album saw ATEEZ top the ‘Billboard 200,’ the main album chart in the United States, marking a remarkable achievement for the group. They managed to stay on the charts for an impressive six consecutive weeks. ATEEZ’s global popularity was further proven when they secured the second spot on the UK’s ‘Official Album Chart.’
Talent is at the forefront of ATEEZ’s appeal.
All members of the group contributed either in the composition or lyric writing for their second full album ‘THE WORLD EP FIN : WILL.’ Known for their intense choreography and flawless live performances, ATEEZ has gained recognition as a group of skilled artists. Their talent was further validated when they set the record for the most wins among idol participants on the popular KBS2 competition program ‘Immortal Songs.’
ATEEZ has also crafted a unique identity through their conceptualization. Their debut album ‘Treasure Episode 1: All to Zero’ and debut song ‘Pirate King’ established a solid ‘pirate’ concept, providing a unique worldview for their music. They have carried this concept through their subsequent albums, further solidifying their identity. Notably, they refer to their leader Hongjoong as a ‘captain’ rather than a ‘leader,’ adding another layer to their distinct pirate-themed persona.
Adding to their musical talents, ATEEZ has also exhibited exceptional entertainment skills through their self-produced variety content titled ‘WANTED.’ This show has gained considerable popularity, with accumulated views exceeding 20 million, a testament to the group’s wide appeal.
Their dedication to their fans was brought to the forefront at the ’31st Hanter Music Awards 2023,’ held on February 18. Member Hongjoong was praised for his efforts to ensure the safety of not just his fans but all spectators. His advocacy for allowing concert-goers to film the performance with their mobile phones was shared with the company, further emphasizing his consideration for fans.
With numerous charms and a proven track record of success, they are set to release their tenth mini-album ‘Golden Hour: Part 1’ on May 31st. This highly anticipated comeback is expected to fan the flames of ATEEZ’s rising popularity, both domestically and abroad. With their unique concept, musical talent, and dedication to fans, there’s no doubt that ATEEZ will continue to leave an indelible mark on the global music scene.